About Us
Welcome to a Kitchen Like No Other!
It All Started with a Spark…
Back in 1984, my grandfather, Omar Qasem, set the foundation—not just for a company but for a legacy. He built one of the most trusted aluminum businesses in the UAE, earning a reputation for quality and precision. Fast forward to 1997, my father saw an opportunity to transform the way people experience kitchens. He returned from studying abroad, inspired by the way kitchens were more than just a cooking space—they were the heart of every home.
So, he built something bigger. A factory. A vision. A movement.
With cutting-edge machinery and the best craftsmen in the industry, he expanded our business into kitchen manufacturing. And in 2022, he took it one step further—a stunning showroom in Dubai where clients could see, feel, and live their dream kitchens before making them a reality.
Led by Passion, Powered by Innovation
Now, as the third generation, I’m here to take things to the next level.
I’m Haya, and I’ve grown up watching this business evolve, learning the ins and outs of what makes a kitchen more than just cabinets and countertops. It’s a space that tells a story—your story.
I believe a kitchen should be as unique as the person who owns it. It should look like you, feel like you, and fit your lifestyle seamlessly.
I want to redefine what a kitchen means—not just a space where food is made, but a place where memories are created, where emotions live, and where design meets personality.
I also want to prove that women in business can lead and innovate, just like the generations before me, and push boundaries to bring fresh ideas, bold designs, and a whole new level of customization to the market.
Our Mission
Our mission is to elevate everyday living spaces into breathtaking and practical masterpieces. With a focus on exceptional design and uncompromising quality, we strive to deliver innovation that seamlessly blends form and function in every kitchen and wardrobes we create.
Our Vision
Our vision is to set a global benchmark for creativity and innovation in kitchen and wardrobes design. We aim to consistently redefine interior possibilities by exploring groundbreaking materials and techniques, transforming everyday spaces
